Every day we have the opportunity to work with clients from various industries, every week we learn and try new things, follow the industry updates and find the most efficient solutions to both standard and non-standard situations.
Online advertising develops constantly, and with every new month we gain increasingly advanced and sensible digital ad planning, realization, optimization and analysis options. Therefore we take what is necessary from every solution in order to implement spectacular digital advertising strategies.
IRBE KATRĪNA ZOLNEROVIČA
HEAD OF DIGITAL ADVERTISING DEPARTMENT
DIGITAL ADVERTISING
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INDUSTRIES REPRESENTED
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ADVERTISING EXAMS PASSED
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EXPERIENCED PROFESSIONALS IN OUR TEAM
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COUNTRIES TARGETED BY OUR ADS
PASSIONATE ABOUT WHAT WE DO DAILY – WE ARE SPECIALISTS WITH A GENUINE INTEREST IN MARKETING AND TRUE DESIRE TO GROW AND DO WHAT YIELDS REAL BENEFITS.
WE CARE ABOUT OUR DIGITAL ENVIRONMENT.
SUPPORTED ADVERTISING PLATFORMS
SOCIAL MEDIA ADVERTISING
Social media advertising is great due to the high engagement opportunities (reactions, shares, friend mentions). It also increases brand awareness and loyalty which is essential for most companies in the long-term.
- Instagram ads;
- Facebook ads;
- Reddit ads.
ENRICHED ENGAGEMENT SOLUTIONS
Enriched engagement solutions that provide an opportunity to engage with ads, provide for a higher number of unique leads than other solutions. It allows to address people repeatedly and bring them through custom communication funnels.
- AdForm interactive solutions;
- AdQuota solutions for premium websites;
- Display & Video 360.
MEDIA PLANNING, MEDIA ADVERTISING AND SPONSORED ARTICLES - DELFI.LV, TVNET.LV, JAUNS.LV, ETC.
PROGRAMMATIC MEDIA ADVERTISING
Advertising in media creates associations with premium placements and allows to address many people. It is possible to reach a wide unique audience and use coverage solutions. Infinitum Agency’s advantage is the unique way of organizing media campaigns.
- AdForm ads;
- Google Ads Display Network;
- Display & Video 360.
VIDEO SOLUTIONS
Video solutions activate 2 out 5 senses – vision and hearing, therefore a good solution often wins over both static and moving banner solutions and makes deeper associations with brands.
- Youtube ads;
- Display & Video 360;
- eVOD – Tvplay.lv, Skaties.lv.
TECHNOLOGICAL SUPPORT
At the moment, the world of advertising experiences a massive growth of AI (Artificial Intelligence) options. However, not always a complicated robotic thinking is required; a simple, short code that can execute necessary actions is quite sufficient. This is when we come to help and always find the most suitable solution to any company’s needs. We are experienced in both Google Ads and Facebook Ads solutions, as well as various smaller platforms. From a technical point of view, all coding is done with JavaScript or Python using API of various platforms.
- Development of automatic reports;
- Account quality monitoring with email options;
- Dynamic and Custom feed development and maintenance;
- Development of spreadsheet script functions.
MOST OFTEN USED DATA ANALYSIS PLATFORMS
- Gemius;
- Google Analytics un Google Analytics 360;
- AdForm;
- Facebook insights;
- Tenscores;
- Google Marketing Platform.
