DIGITAL MARKETING STRATEGY
YEARS OF EXPERIENCE
ANALYTICS ACCOUNT ANALYSES
ACHIEVING GOALS REQUIRES STRATEGY
DIGITAL MARKETING PLANNING
Every business wants to increase the number of clients, sales results and raise awareness. You can use numerous digital marketing channels and tools to achieve marketing goals. Yet still, everyone has at least one resource that is limited.
The safest way to achieving goals starts with a digital marketing strategy.
Digital marketing strategy includes an audit of the current digital marketing activities, extensive market, competitor and audience analysis, and a marketing plan, adapted to each client’s business to provide for an efficient achievement of goals and use of resources.
A strategy, fully adapted to a client’s business, starts with a meeting to define the challenge. Our strategists get acquainted with the business – experience, goals, and opportunities. Then they start working on a strategy together with experienced specialists.
IN A MULTI-CHANNEL WORLD
More and more often customers use two or more digital channels before making a decision. Promotion of a decision made in favor of a certain brand, requires a multi-level digital marketing strategy that goes beyond just one device. This means covering the whole customer journey; including awareness campaigns to address the part of the target audience that doesn’t have commercial intentions yet – when a need for your product or service arises, these customers will have your brand on top of the mind.
It’s just as important to meet the existing market needs. Most often, it can be achieved with Google Search ads or SEO (search engine optimization). These channels address a “warm” audience, already interested in your industry’s keywords.
To ensure a successfully planned customer journey, one must not forget about the “hottest” audience – historic page visitors. Those are people who already have visited your website while being logged in a social media profile in the background, but didn’t make the target action. With a seamlessly built marketing funnel featuring remarketing, it is possible to re-address this audience and convince it to make a purchase or signup.
DATA-BASED DIGITAL MARKETING
Measurable goals, clear KIPs (key performance indicators) and reliable data are the basis of a performance-driven digital marketing. Strategy can be efficient only with well-defined goals, clear vision in digital marketing return measurement and precise data registration.
Strategic planning is a dynamic process where strategy is always adapted, based on the data feedback. To stay focused, a single main goal needs to be set and marketing activities must be optimized accordingly.
For us, the greatest digital marketing analysis challenge is data attribution – to decide which channel to value most after the target action on the website has been made. Therefore Infinitum analyzes and optimizes each channel according to its role in the customer journey.