Industry: Below we have examined 3 ecommerce instances where we used the “abandoned cart” solution – displaying ads to those who commenced the purchase process but didn’t finish it. However, the practice of the “abandoned cart” works well also in other industries by separately addressing people who started the process of signup for a service, but did not finish it.
Services used: Google Display & Facebook
Abandoned cart remarketing – when a user adds an item to the cart but doesn’t make a purchase; within the next few days they will see a repeated ad that invites to come back and finish the purchasing process.
The abandoned cart purchases composed from 5% to 75% from the total number of remarketing purchases. The number of the abandoned cart remarketing purchases mostly depends on the number of monthly cart views.
Comparing campaigns of 3 different clients carried out on various platforms, it was confirmed that the abandoned remarketing campaigns show a lower price per signup in all cases:
