BRC Autocentrs – Case Study

30
%
Organic traffic increase
77.8
%
Audience engagement for video content
3000
Increase of the brand name clicks

COMPANY DESCRIPTION

BRC Autocentrs sell cars, micro-busses, livable cars, motorcycles, cutters, towers, lorries, trailers, busses, industrial equipment, loaders, agriculture equipment and other transport-related goods.

Industry: Used car sales

Used Services: SEO, Google My Business

Website: lv.brcauto.eu

THE CHALLENGE

Below we have examined an automobile industry example where Google Organic is the dominating traffic channel and and TOP positions directly affect both traffic and the number of conversions.

PROBLEM

Stagnating traffic and keyword ranking.
Unvarying content forms on digital communication.
Inactive Google My Business page.

SOLUTION

In order to improve the company’s keyword ranking, organic traffic and other related quality ratings, the existing external SEO activity strategy was improved by adding certain “in-bound” optimisation tactics. In addition, we optimised the basic information on Google My Business and started to post regular content.

RESULT

Adding a video segment into the promo article’s content made the total number of views increase from 18 to 547 (up by 2939%).
Optimising Google My Business profile and regular content posting for one quarter significantly increased the impression rates for the brand name “BRC” and related phrases (+34,4%).
An increase in the number of clicks of the brand name “BRC” and related phrases (+15%).
Organic traffic increase YoY (+10,3%).
Significant increase in the total number of keywords (+345 new keywords).
Increase in the total number of keywords in the ranking ranges TOP3 and TOP10 (Google first page).