Recently web data analytics has developed more rapidly than the companies’ ability to use it. We are glad that there is an increasing awareness within companies that data usage can lead to higher added value. Already for the 7th year in a row, Infinitum team has been introducing analytical thinking in companies.
We believe it’s important to keep up with the trends and use all the available information for the companies’ benefits. That’s why sorting out analytics and data is the starting point for work with all of our clients.

Jānis Birģelis

HEAD OF SERVICES
Infinitum Agency Janis Birgelis

WEB ANALYTICS

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YEARS OF EXPERIENCE

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ANALYTICS ACCOUNT ANALYSES

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CLIENTS

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COMPANIES ALL OVER THE WORLD

Currently it’s possible to measure a lot of metrics on the internet. A company can gain an extensive information on THE users that they address online. We have carried out numerous data analysis experiments and found solutions for our clients, such as:

  • Assessed the offline influence to understand how advertising in the traditional channels influences digital channels;
  • Linked companies’ internal systems with Google Analytics to see the volume of confirmed signups / purchases, gained more detailed information on clients and linked it with other data provided by analytics;
  • Carried out data visualizations and in-depth analyses related to various data unit measurements.

CURRENTLY INFINITUM DATA SERVICES CAN BE DIVIDED INTO 4 GROUPS:

SORTING OF DATA ENVIRONMENT

Data environment sorting is the management of Google Analytics, Google Tag Manager, Hotjar, and other analytics accounts as well as improvement of data measurement precision. This helps companies to implement 3 main things:

  • Find out marketing results and use data for marketing improvement Analyze the existing situation in the company and improve marketing with the help of the data;
  • Improve the website and UX (user experience);
  • Improve the product and offer.

GOOGLE ANALYTICS 360 SERVICE AND SALES

Over the years, we have grown into a company that provides services to the largest companies in the Baltics. We are the only certified Google Analytics 360 Sales Partner in the Baltic states which allows our team to offer the valuable Premium class paid solutions. Not all companies need paid solutions, but we always offer detailed information on these solutions to all companies to allow everyone to choose the most appropriate one for their own needs.

Google Analytics 360 is necessary to large companies and organizations:

  • If the company is close to reaching data limits included in the standard version of Google Analytics;
  • If it is becoming complicated to fetch real data and Google prevents from seeing full information on users in the reports;
  • If there is a need to gain more detailed information on users. Google Analytics 360 shows data about each visit and allows to export this information from Google Analytics to other tools;
  • If there is a need to take more precise marketing decisions;
  • Media that use DoubleClick products can integrate with Google Analytics and examine their most valuable audiences, article placements, channels of attraction and news.

DATA VISUALIZATION / DEVELOPMENT OF REPORTING SYSTEM

Nowadays, data visualization is a powerful and important tool. News portals use it to visualize trending topics, data and results. Same goes for companies that need to navigate through the huge amount of data and find the important results and gain insight into the general performance of the website and areas for additional improvement. 

One of the most efficient data visualization tools is  Google Data Studio. It can create custom reports for the needs of any company. Google Data Studio platform can be easily linked with Google Analytics individual databases, Google Ads platforms and other advertising and data solutions, making this platform an integral part of marketing data analysis.

CONVERSION RATE OPTIMIZATION - CRO

Mūsdienās, lai veicinātu pirkumu veikšanu mājaslapā vai citu mērķu izpildi, īpaši aktuāli ir izveidot lietotājiem draudzīgu mājaslapas lietojuma procesu (UX jeb User Experience). Šādos gadījumos var palīdzēt lietotāju uzvedības analīze, kas pēta lietotāju reālās darbības, mājaslapas kļūdas un lietojumu, lai samazinātu risku pazaudēt lietotāju tikai dizainisku vai tehnisku nepilnību dēļ.

Izpētot lietotāju uzvedību mājaslapā, ir iespējams noteikt tādas lietas kā:

  • galvenos uzmanības punktus mājaslapā
  • elementus, kam tiek pievērsta uzmanība
  • mērķu izpildes procesu
  • saišu, pogu un formu lietojumu
  • rezultātā tiek noteiktas nozīmīgākās problēmas un veikti ieteikumi vizuāliem un funkcionāliem uzlabojumiem mājaslapā

Pēc šiem punktiem mēs varam ieteikt uzlabojumus lapā, par kuriem būtu nepieciešams domāt, realizējot projektu un praktiski darboties ar mājaslapas uzlabojumu ieviešanu un testēšanu.