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DATA VISUALIZATION AND OVERALL DATA IMAGING WITH GOOGLE DATA STUDIO

DATA VISUALIZATION AND GOOGLE DATA STUDIO

Data visualization is one of the most important data processing stages. Data collection is pointless without a clear and visible benefit and appropriate decision making.

It’s only natural that infographics have become so popular across news portals and social media – they can depict complex information in a simple way. Also data visualization allows merging many information sources in one place. Important if the company’s marketing information is scattered across 4 different platforms and we want to see all of this information in one place.
Google Data Studio is one of the latest Google products in the data visualization industry. This platform can easily be linked with Google Analytics individual databases, Google Ads platforms and other advertising and data solutions. It allows to create custom reports for the needs of any company in a fairly short amount of time.

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WHY DO YOU NEED GOOGLE DATA STUDIO?

Data analysis and daily decision making takes a lot of time. Specialized reports and data panels can help bringing all of this information in one place. Marketing data is stored in:

Companies’ internal systems;
Google Analytics accounts;
Google Ads platforms;
Facebook Ads platforms;
Social media audiences;
Google MyBusiness accounts;
Other advertising networks;
Emailing platforms.

Analysis kept on each of these storages must be carried out separately, therefore it’s important to make this information easy to comprehend and access.

Google Data Studio can merge data into one platform and then generates the main information that’s necessary daily.

GOOGLE DATA STUDIO BENEFITS:

Information merged into one platform (also most important metrics);

Visualized information that is easy to comprehend – many opportunities to visualize data;

Custom brand-adaptable reports (colors, logo, etc.);

Automatic updates.

OPTIONS PROVIDED BY THIS AUTOMATIC REPORT

1. DATE SELECTION

Select and customize report dates – the report will always be up-to-date and provide not only the current but also the historic information on marketing and company results. Similar to Google Analytics reports.

2. INTERACTIVITY

All reports can be made interactive – clickable and featuring additional filters. Automatic integration provides more detailed information on specific dates or highlights specific marketing channels.

3. EASY ADAPTATION TO BRAND NEEDS

Reports can be customized with brand colors and company logo. It’s also possible to add content and comments to any metric. If necessary, data can be embedded as images with links to external resources.

4. EASY ADAPTATION OF GRAPHICS AND VISUALIZATIONS

On many reporting tools, it is complicated to change the default information and adapt it to the needs of companies. This is a problem also for Google Analytics reports. On Data Studio, it’s possible to adapt graphic dimensions and functionality so that they correspond to the needs of the company.

HOW WE CAN HELP?

We have been practicing data and information collection since 2013. Each stage of data processing is important – from data compilation to decision making. When collecting a company’s information, it’s important to mind business and marketing department goals and comprehend the company’s internal processes.

Each Data Studio solution is unique and adapted to specific client needs – it’s not possible to use the same one twice.

We offer support in creating reports and the process of analysis, so that it’s easy for you to understand:

Which statistics are significant for development;
What information is needed for decision making;
Is all of the necessary information available at this moment;
How to visualize it better;
How to make better decisions;
How to process the data.

We can assist you in all stages of information processing:

1. DATA COLLECTION

2. DATA SORTING

3. DATA VISUALIZATION

4. DECISION MAKING

5.TESTING

JEKATERINA PUKINSKA – Sales and Marketing Manager -BARBORA

Mareks Zuika, CEO – SIA Mobilukss 1a.lv

Toms Zālmanis – Marketing Manager – Nordea bank

Olga Kikas – Marketing Manager – Tickmill

Harijs Poikāns, Head of the Marketing Department – A/S 4finance

Māris Rudens – Marketing Manager – airBaltic

Infinitum agency is characterized by a professional daily approach, a team that consists of experienced and trustworthy specialists who will always make the best use of resources to find the most efficient solution to any situation. Thanks to the cooperation with Infinitum, the results of our campaigns and sales volumes have significantly improved, and we will definitely keep working together! Infinitum team has an extensive knowledge, they are responsive, fast, thorough, and provide high quality services.

Infinitum services have significantly improved our website traffic from Google search engine. We highly appreciate both the professional approach to our cooperation and investment in digital marketing improvements. The knowledge gained in workshops and conferences is very useful, too!

Nordea bank has been using Infinitum services for several years now. They are professionals in the field, always informed about the latest events and innovation in digital marketing. In order to improve the results, Infinitum team act proactively and regularly provide us with various ideas and suggestions. Work is always done according to the set deadlines and we always receive a detailed result analysis.

We were pleasantly surprised about Infinitum’s attitude, their ability to quickly and precisely carry out multiple tasks at the same time, as well as the constant proactive support that we received. Without any doubt we can recommend Infinitum Agency!

Infinitum specialists offer a stellar ongoing support and are always ready to help and give answers to our questions. We really appreciate their proactive approach, so we are always sure that Infinitum specialists will provide us with thorough and professional answers and solutions.

Knowledgeable and experienced team that helped us not only with consultations, but also with practical technical examples and solutions. Infinitum are quick to respond to all of our questions related to the existing Google services, as well as have given us the opportunity to use test versions of the latest products. We are happy to work with this team and we hope for a productive cooperation also in the future.